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RaisingSails Stories

Apr 2, 2025

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Social Media

RaisingSails

70+ Million ENGAGEMENTS on Viral Posts in 2024

We had 35 client posts go viral in 2024 & here are the receipts to prove it.

So what is the official definition of a viral post? No idea. Though the commonly accepted metric is a post that gets gets rapid, organic (unpaid) reach within a short period. Typically this is reaching 10,000 engagements (views, likes, comments, etc) within a 24 hour period. As a boutique studio, we only keep a select number of clients on our full-service monthly retainer. We call this our Brand Partnership, named for the intimate relationship we build with our clients, their brand, and their audience. Our performance in 2024 is the perfect showcase of those relationships, our social strategy, and creative skill.

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2024 SOCIAL TOTALS

Viral Posts: 32
Total Posts: 2,400 (Estimate)
Viral Engagements: 68,233,500
Total Engagements: 105 million (Estimate)
Viral Frequency: 1.45%

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VIRAL POSTS - BY PLATFORM

Click the links to view each post.

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INSTAGRAM

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FACEBOOK

Satisfying Roof Job - 18.9m
Roof Pool - 14.4m
Skilled Superpower - 963k
Boat No-No's - 701.7k
Near Death Exp - 169k
Boat Glow Up - 65.7k
POV House Tour - 33.2k
Spice Wars (Reel) - 31.2k
24 Life Jackets - 30.5k
Butt Skiing - 29k
$10k Golf Swing - 28.8k
Floor Lord Highlight - 14.1k
Spice Wars (Horizontal) - 12.9k‍
Slate Skills - 12.7k‍
LCM Album - 10.2k

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YOUTUBE

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TIKTOK

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BREAKDOWN

Viral Posts: 32
Videos: 31
- Vertical (Reels/Shorts/TikTok): 37,170,600
- Landscape: 36,000
Photos & Carousel: 9,500

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So what's the secret to going viral? Well, there isn't one, the majority of these we never thought would blow up the way they did, while some of our posts we had the highest expectations for didn't break through. Still, several best practices seem to hold true regardless of the ever-evolving platforms & their changing algorithms. Most of these we will cover in a future post, so make sure you're subscribed to not miss it - yet above all else it's a numbers game. So post & post often.

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Check out what posts went viral